The  label tells us many important facts and figures  that may otherwise  dissuade or persuade us from purchasing the food. In  short, it is  important to read the labels. To actually read that  label, and not to  just give it a cursory glance, we will have to first  know a little  something about what can be found there and what it  means.
The  first thing most  of us notice on any label is the product name. The  product name may  also contain primary ingredient names such as “Beef  Dog Chow”, or what  kind of dog the food is intended for, such as  “Puppies, Adult,  Lactating”, etc.
If,  in the product  name, an ingredient is listed, say for example “Beef Dog Chow”,  that beef must be at least 95% of the total  weight if there is no water  required for processing, and at least 70%  when water is included. So,  for dry kibble, 95% of that weight needs  to contain beef. When  the title  contains “dinner, formula, nuggets,” and other similar  words, the  ingredient named must be at least 25% of the weight. So in  a product  named Lamb Dinner, 25% of the total weight for the product  must be  lamb.
But,  if only ¼ of  that entire product needs to consist of lamb, the  lamb may not (and  probably is not!) the main ingredient. Ingredients  must be listed in a  descending order of weight.  So, even though the  bag says Lamb Dinner,  the lamb may be fourth in order.
Example:
- Lamb Dinner Ingredients: Corn, meat and bone meal, wheat, lamb.
 
In  that Lamb Dinner, the main ingredients are really the corn and meat  and bone meal. Not desirable for a healthy meal.
On  the other hand if the ingredients listed were
- Premium Lamb Dinner Ingredients: Lamb, ground rice, ground yellow corn…
 
This  presents a more desirable meal and one that your dog can actually  consume and digest properly.
When  it comes to the  words “flavored” or “flavor” such as Lamb  Flavored Nuggets, no exact  percentage of the named ingredient, the  lamb, needs to be present, but  enough of that ingredient needs to  present as to be detectable
Often  times, the main  ingredients will not be present in the title. In such  a case, these  foods often include items such as: ground yellow corn,  meat byproducts,  tallow, and other items that are not particularly  digestible for your  pet. The actual named ingredient will probably be  down the list and  make up only a very small part of the product. Besides  naming an ingredient with the product name, other phrases and  adjectives are used. 
Premium  Dog Food, or X Premium  and other like titles are making a justified boast, as these products   complied with the nutritional standards for a complete and balanced  dog  food. This is definitely something to take into consideration  when  shopping. 
Natural  Dog Food means that there are no artificial colors, preservatives or flavors. 
If  a product has  given the calorie content on the bag, “Premium Beef  Dinner: now with  lower calorie content,” this is done so  voluntarily as a service to the  consumer. Because the calorie content  of pet foods does not have to be  displayed in their labels, however,  here's a formula to help you make  sure Buster is not eating too much: 
Multiply  the  carbohydrate by 4.2kcal (kilocalories) per gram, the protein by  5.65,  and then the fat by 9.4 kcal per gram. If you need to convert  the  kilocalories to kilojoules (another unit of measurement for  energy)  simply multiply the total by 4.184. Of course, rounding to  the nearest  ten might be helpful, as long as you keep in mind that  it’s an  approximation erring on the low side.
Where's the Fat?
A  good way to find  the higher quality dog foods by reading the  ingredient list is to  search for that first source of fat. Everything  that is listed before  that fat source, and including it, is the main  part of the food.  Everything else is generally used for flavor,  preservatives, vitamins,  and minerals. 
For  example:
- Food A:Ground yellow corn, meat meal, chicken fat, ground wheat, chicken byproduct meal, dried beet pulp …
 
- Food B: Turkey, chicken, chicken meal, ground brown rice, ground white rice, chicken fat, apples, carrots, sunflower oil…
 
The  importance of  finding the source of fat and where it is listed is so  you can find  ingredients that may or may not be harmful to your pet,  such as beet  pulp or corn gluten meal. 
Learning  to read the  labels on dog food is the single most important thing you  can do if you  intend to feed your pet a commercial diet.  Buster may  be the smartest  dog who ever wore a collar, but he can’t read, and  he needs to rely on  you to keep him healthy. 
If what's in that can or bag doesn't sound like something you'd want to eat, it's probably not something your dog would eat if there were an alternative. So take the time to learn the language of labels!
Check out "Complete Guide to Your Dog's Nutrition" for more information! 
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